Nice reading skills DFW airport.
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"To see what everyone sees, but think like nobody does." Joe George
In the book Radical Marketing by Sam Hill and Glenn Rifkin a common theme is that the radical brands deliver a quality product, and hold true to that identity. They demand that their brands stay constant, through the best and worst of times.
Last night I pulled the classic college all-nighter, due to a rather large paper and a slew of extra curricular activities. After all was said and done, I was walking up my fraternity stairs in sweat pants, and a T-shirt. I thought to myself, it looks like today will be the first time in two years going to class in sweats. But then I immediately was reminded of The Radical Marketer. What would he do? As my personal brand, I wouldn’t let myself drop what I have worked so hard to build. I was reminded of a particular episode of Mad Men, in which Don Draper goes out the night before work, gets really drunk, comes back to the office to puke and pass out, then by work's start the morning of, he looks brand new.
So now, I sit at my desk, showered, dressed nicely in khaki pants and a button down, ready to take on the day ahead of me. Ironically enough, as I was typing this post, a housemate entered my room and asked if I wanted to walk to class together. He also asked the question, "why do you always dress so nicely to class?" I answered, "because you never know who you will meet and what kind of impression you will give them."
Take Away: If at your worst moments, you can still be excellent. What can you do with your best, or even your average ones?
I was recently watching this TED talk on How web video powers global innovation. The main point is that now individuals have the power to spread their ideas to millions. As Guttenburg changed the game of writing, the internet is changing the game of teaching/learning. Everyday people without earning a PHD, or having millions of dollars can share ideas that can possibly change the world. Chris Anderson says that now we all have the opportunity to be the teachers.
On that topic, I would thoroughly like to see the University of Iowa be proactive to empower their students to teach and to share their ideas that can change the world. I want to hear TIPPIE Talks: lectures given by students to share what they have to teach.
Dave Siegel
Today I was thinking about how I could give back to my fellow classmates, besides a student org and other little philanthropies I'm involved in, and found my way strolling into the university career center. I asked the front desk attendant about become a peer advisor, and was denied an application because they only hire at the end of each semester.....Really? Even if I was the best candidate for the job (not saying I am) they would not even give me a shot.
Is this really an effective strategy to hire the best applicants?
Next step for location based technology = sponsored locations. I think this for a few reasons.
Uno: It is an obvious trend that has happened through Twitter, Facebook, Hulu and Youtube. The promoted tweets section of Twitter was just recently released with one of the first campaigns being Toy Story 3. Youtube has sponsored video links for new movie trailers and music videos. And, Facebook offers the obvious ad to promote your page.
Dos: Location based technology gives store-front shops a great tool to offer coupons and incentives for frequency. But, location based technologies have successfully weeded out the manufacturers side. I am aware the companies like the Wall Street Journal have tried to put together campaigns, but for the NON-New York giant companies it leaves few options to reach consumers. Take for example golf manufacturers: If at every golf shop where they are stocked and sold, their brand comes up as being “currently checked-in” the brand has more exposure. Currently, a person can only see the actual people who recently checked-in and the mayor.
Final Thoughts: I think that foursquare will either go the route of sponsored store guests, or sponsored mayors of store-front locations.
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As my journey through life takes me through various adventures; this fourth of July weekend was bar-none awesome. Besides seeing a few friends and celebrating, I ran into Joakim Noah, a starting forward for the Chicago Bulls, and I am very thankful that he was (barely) nice enough to take this picture with me. What you don't see in this picture is his snobbish attitude, and the very innapropriate jestures he gave Heinrich (Bulls Team mate). If you want to know exactly the jestures, leave an email, but for now, they are not fitting for this blog.After witnessing these obsenities, I thought a few things:
1) What if there were more people around to see that?
2) What if I were a child?
3) What if I were a writer ;)?
4) How can I fit this into my blog?
and
5) What do the Bulls have a PR person for? and why dont they atrt training their players?With the Internet being the information cataylist it is, negative WOM can be amplified. Although a lot of professional franchises and athletes are embracing this by assigning Twitter accounts, websites, and controled facebook sites. Great example, Chicago Whitesox, and Ricky Fowler.Take away: No matter how famous you are, or how much you make, the Internet can always make it heard when you're a douche. Control your personal brand, and if you're paying someone Millions to represent you, control theirs as well.
I don't mean to seem arrogant, and I am aware of the extremely low amount of views to my blog. But, today I call it twice in one week, what a treat!
First, my blog calls FourWhere head on in The Pacman Effect, and now FourSquare’s customer service in SM Platforms Have Great Customer Service.
So, I just thought that the current status of foursquare’s twitter account is moderately hilarious. They are “revamping our help system (yay!)..” Have my blog and tweets made an impact? Questionable. But, good for foursquare for taking things into their own hands.
Today’s cheers, goes to you FourSquare! I want to make a Bud Light, Real Men of Genius commercial for you.
I am Senior Marketing/Entrepreneurship Major at The University of Iowa. I love golfing and relaxing or going out on the town with close friends.
Website: www.DavidjSiegel.com
My LinkedIn: http://www.linkedin.com/in/davejsiegel
My Twitter: http://twitter.com/davidsiegelIA
